Global Business Strategy
pdf | 6.35 MB | English | Isbn: B092G12BKB | Author: Dr. Cornelis A. de Kluyver & Dr. John A. Pearce II | Year: 2021
Description:
Alıntı:
Global Business Strategy looks at the opportunities and risks associated with staking out a global competitive presence and introduces the fundamentals of global strategic thinking. The authors demonstrate how a company should change and adapt its domestic business model to achieve a competitive advantage as it expands globally.
Our framework includes a company's business model, the strategic decisions a company needs to make as it globalizes its operations, and globalization strategies for creating a competitive advantage. A business model has four principal dimensions: market participation, the value proposition, the supply chain infrastructure, and its management model.
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Category:Business & Economics Globalization, Globalization, Strategic Management
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